A TV Commercial workshop led by Ruendran Cooper of Scry Features was held at the CFAD Campus, Durban. The workshop spanned five days, in which third year students were divided into four teams. Each team functioned as an independent advertising agency commissioned to produce an advert with a theme of social conscience (Public Service Announcement). Teams were challenged to produce an advert of 30, 45 or 60 seconds in duration.
During the course of the workshop, the students kept a journal, marking observations of their personal and collective experiences. They were asked to pay attention to the dynamics involved in working with a group towards a collective goal. Agencies had to start from scratch, progressively working through the various phases involved in production of an advert, and had to meet a deadline at the end of five days.
Students were assessed not only on creativity and productivity, but also by their responses and observations based on their interaction in the workshop. The process brought out many interesting challenges, which the students had to solve using their problem-solving abilities.
The aim of the workshop was to instil confidence in participants – in both their personal abilities and in those of their fellow team members. The response was vibrant, enthusiastic and inspiring. We look forward to viewing the four TV commercials.
Watch this space for date and time of the screening.
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