Saturday, September 05, 2009

Animated Advert Bootcamp

7th September to 18th September 09

This year CFAD is introducing an Animated Advert Bootcamp. This is a compulsory activity for all students. The Bootcamp will run over two weeks, starting the 7th September 2009, ending 18th September 2009. Each year the Final Year students at CFAD are required to complete a Public Service Announcement Advert as part of their diploma programme and are also encouraged to enter their PSA’s in the very popular, Vuka Competition.

The Vuka Competition encourages students to design and produce new adverts every year to help make the public aware of serious issues such as Alcohol Abuse, HIV and various charitable causes. The winning team of the Vuka Competition gets their advert flighted on DSTV and M-Net. Prize money will also be awarded to the winning team for their winning advert. Besides entering the best PSA’s into the Vuka Competition, CFAD will screen the best PSA’s at the RED EYE and Celebrate Durban this September.

Students will be working in groups consisting of First year students, Second year students and a Final year student appointed as the Creative Director of the team. The reason for this group structure is to ensure that students are exposed to a variety of talented artists with a range of skill sets. For example, the first year students will pick up some computer skills by working with the second and third year students and will get a taste of what to expect in the senior years of the diploma. The third year students will benefit a great deal as they would be equipped with the skills of leading and mentoring a team of people to achieve the results of a brilliant finished product. Soon, the second year students will get their chance to be Creative Directors. The other advantage is that the students will also add these adverts to their portfolio each year and that alone is an important part of our diploma programme.

Visit the CFAD website for pics of the teams...

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